This presentation explores the concept of future-proofing your strategy, focusing on how foresight and competitive intelligence (CI) play pivotal roles in anticipating and preparing for changes. We will discuss the critical role of Artificial Intelligence (AI) in enhancing these processes by providing advanced analytics, predictive modeling, and strategic foresight capabilities.

Attendees will learn practical approaches to enhance their AI skills, essential for effectively future-proofing organizational strategies in a rapidly evolving business landscape.

Jonathan Calof is the UNESCO co-chair on anticipatory systems for innovation and venture creation. A professor at the Telfer School of Management, University of Ottawa., Dr. Jonathan Calof is a prolific speaker, an author and a world-renowned expert in competitive intelligence and strategic foresight. His new book “Gaining Market Insight from Events” has been referred to as a global competitive intelligence phenomenon and has been translated into several languages. He is also the chair of the Ontario Intelligence Center of Excellence.

Klaus Solberg Söilen is a Professor of Business Administration at Halmstad University with a background in economics and a deep focus on intelligence studies and digital transformations. Throughout his career, he has contributed to the academic world with over 130 scholarly articles, books, and lectures, emphasizing the integration of theoretical frameworks to understand cultural competitiveness. His extensive experience includes roles at renowned institutions such as HEC, SDA Bocconi, Leipzig University, Stanford, and Copenhagen Business School.