Pre-con­fe­rence Work­shop:
Mastering AI for CI/MI Pro­fes­sio­nals

Sept 19, 2024
12:00 to 16:30

Berlin Time - Onsite or Remote


Workshop: Mastering AI for CI/MI Professionals

Sept 19: 12:00 to 16:30

Remote Conference Ticket 2024
390,00 €

350,00 €


Are you finding it difficult to effectively integrate artificial intelligence (AI) tools into your Competitive Intelligence/Market Intelligence (CI/MI) processes? Do you feel overwhelmed by the vast array of AI tools and unsure of how to use them to enhance your research, report writing, and analysis?

 

Perhaps you’ve attempted to incorporate AI into your CI/MI processes before, but without a clear understanding of Language Model Machines (LMMs), their potential pitfalls, and best practices for their use in CI/MI, it’s easy to miss out on the full benefits.

 

Imagine being able to streamline your CI/MI processes with the power of AI. Think about how much time you could save with well-crafted prompts, and the impact of presenting a well-researched and comprehensive report to your board.

 

Discover the secrets of AI technology at our workshop, which offers a wide-ranging exploration of the AI world beyond ChatGPT, including practical guidance on crafting prompts and assessing the accuracy of AI-sourced information.

 

By using AI in a hands-on real life case study, you’ll learn how to use LMMs effectively and speed up your daily CI/MI processes.

Un-BlackBoxing AI has never been easier.

 

The workshop will cover:

  • Overview of current AI Tools beyond chatGPT and how to use them.
  • Improve your daily processes.
  • Hands-on exercises based on a CI/MI use case.
  • Tips and best practices for using AI in CI/MI – including preparing prompts, verifying gathered intelligence, and report writing, analysis, presentation image generation, etc.
  • Q&A and Discussion: Ask questions, share experiences, and learn from peers.

Target Audience: This workshop is designed for CI/MI Professionals, Business Analysts, Data Scientists, AI Enthusiasts, and Decision Makers. It is suitable for AI beginners and those who are interested in enhancing their skills and processes with AI tools.

 

Enhance your workshop experience by optionally participating in our AI challenge. It serves as both a sneak peek at the use case and a preparation for the workshop. You will have the opportunity to share your AI prompts, compare the results, and receive feedback and tips from the trainer and peers.


Trainer Profile

Arthur Weiss  Managing Director, Aware, Faculty ICI,

Arthur Weiss is the managing director and founder of AWARE, a consultancy specializing in competitive and marketing intelligence. Previously, he was the European Marketing Information Manager for a blue-chip information services company.

Arthur is a popular speaker and has taught marketing and CI-related topics at the University of West London, De Montfort University, and has led workshops in the USA, China, Malaysia, Indonesia, India, South Africa, Dubai, Israel, and across Europe. Arthur is recognized as a thought leader, with numerous articles and papers on competitive/marketing intelligence published in a variety of journals.

He is a Chartered Marketer with the UK Chartered Institute of Marketing, and his educational achievements include an MBA (passed with distinction), the CIM Diploma in Marketing, and a B.Sc. in Biochemistry.