Workshop: WEBINT Vs. SOCMINT Vs. Mobile BI: Utilizing Online, Social Media And Mobile Tools for CI purposes
The workshop will review new tools, techniques and platforms available for CI practitioners in the Internet, social media and mobile applications, which enable the attendants to ameliorate their competitive skills by effectively finding significant information and insights about key players within corporate ecosystem. Among the workshop themes: innovative search engines, methods to use social networks as intelligence networks, audiovisual, alerting and mobile applications. The workshop is followed by practical examples and case studies.
- Knowledge of new online CI tools to track your competitor, customer and supplier activities over the net
- How social networks can become intelligence networks, and wisely use them to gain efficient insights on relevant organizations, products and people
- Innovative mobile applications designated for better CI-related understanding, work and outcomes
Amir Fleischman is a Marketing and competitive intelligence (CI) expert. Founder of Cicom Global, supplier of market research and CI services, former member of The Israeli Forum for Competitive Intelligence (FIMAT) steering committee and editor of The Intelligence quarterly, consultant and top lecturer of marketing and CI at the Homeland Security Academy at Wingate College, Haifa University, Open University, Bar Ilan University, Ashkelon College and the Small and Medium Sized Business Development Center. Previously held the position of CI manager at NICE, marketing manager at Edusoft, economic research manager at Japan External Trade Organization (JETRO) and managing director of Commares Data.