Axel Nösner

CEO, KnowledgeAgent GmbH, Germany

Abstract

The need for a Market Intelligence Portal is rising due to the ubiquitous information availability and the imperative need to manage, aggregate and disseminate relevant information. Axel Nösner will present the Market Intelligence Portal provided by KnowledgeAgent during his session.

He will present key factors which have to be taken into account when realizing a successful solution. The focal point is usability and simplicity rather than an “omnipotent tool” approach.

Key topics

• Understand the key factors in realizing successful Market Intelligence Solutions
• Gain insight on how to use feature-sets of social media solutions like Facebook and Web 2.0 Technology to foster usability and value of your Market Intelligence Solution()
• Take a detailed look at the Market Intelligence Solution provided by KnowledgeAgent
• Experience how to leverage external expertise in terms of content delivery

Speaker profile

Axel Nösner has been in the field of Competitive Intelligence and Business Research for more than ten years. He is one of the founders of KnowledgeAgent, a leading specialist in market and competitor information based in Germany.

KnowledgeAgent’s service portfolio ranges from classic business research to strategic analysis and integrated market intelligence solutions. Mr. Nösner is responsible for the competitive intelligence activities, KnowledgeAgent’s Market Intelligence Software solutions and the Automotive Research Practice.

Prior of founding KnowledgeAgent he worked as a Consultant in Germany and France in the field of technology management.

Mr. Nösner holds a degree in Business Administration and studied at the University of Mannheim.